A boutique Western Australian wealth firm  ·  Established 2011  ·  AFSL holder
Southern Cross Financial / Perth WA

About the firm

A practice built on conversations.

Founded in 2011 by Greg Morrison after a long career in institutional and private banking. Today, fifty-five colleagues across wealth management, financial planning, lending, and corporate advisory.


The firm

What we are.

A mid-tier financial services firm providing wealth management, financial planning, lending, and corporate advisory services across Western Australia. Holds an Australian Financial Services Licence and operates under strict ASIC regulatory oversight. Serves high-net-worth individuals, SME owners, and corporate clients. Known for personalised advice and deep understanding of the WA resource sector wealth cycle.

I
$2.1B funds under advice
As at FY26
II
1,200 active wealth management clients
As at FY26
III
22 financial advisers and planners
As at FY26
IV
Net Promoter Score: +62
As at FY26
V
Average client relationship: 8 years
As at FY26
VI
Specialist mining executive wealth team
As at FY26
VII
AFSL compliance record: zero ASIC enforcement actions
As at FY26

The principals

Who you would meet.

A small partnership of advisers and operating principals. Most clients meet the same person for years.

A

Annabel Tan

Head of Compliance & Risk

G

Greg Morrison

Managing Director

/  An invitation  /

For a private conversation.

We are always pleased to meet thoughtful prospective clients and colleagues. Write to us through the contact page and we will respond personally.